Marketing Internet Essay Example | Topics and Well Written Essays - 1000 words

Marketing Internet - Essay Example eBay has gained the reputation for serving the kind of services they offer online for millions of clients worldwide. Millions of collectibles, appliances, computers, furniture, equipment, vehicles, and other miscellaneous items are listed, bought, and sold daily (eBay, Wikipedia). eBay business approach comprises mounting profits by increasing international traffic contained by the eBay structure. eBay is continually trying to reach different countries outside the USA, which includes market deals in Asia Pacific and Europe. The company also does acquisition of related business online companies to integrate in their current systems. This strategic approach enables eBay to expand not online in the previous services and business they handle but enlarging its business scale. Consumers and analyst view eBay as a successful business venture with over $4.55 billion total revenues in 2005. Successful as it may seem, why eBay not explore the venture of becoming a brick and mortar industry This may be an issue or another area where eBay may win in the competition though they are already a winner. In a continuing development, large businesses that existed before the invention of the Web (and were therefore bricks and mortar businesses) are becoming clicks and mortar businesses. Companies like eBay.com and others that have never owned a bricks and mortar storefront are usually known as dotcom companies. Considering the brick and mortar business, with having the physical and online business presence, eBay has a lot of opportunities to explore and take into their serious business plan in the future. Like Target Corporation (www.target.com), has practicing this kind of business enterprise as e-commerce since 1999. The corporation started as a specialty discount store and now boomed and became one of a leading merchant store. In United States, there have 1,447 stores. It now has different subsidiaries and planning to expand abroad to reach greater number of consumers. The first few Target stores included leased supermarkets in addition to general merchandise, which during the time was a common practice by discount retailers as they attempted to offer a one-stop shopping experience to customers. As a result, Target stores tend to attract younger and more educated and affluent customers than its competitors. Currently, the median Target shopper is 41 years old, which is the youngest of al l major discount retailers that Target competes directly against (Target Corporation, Wikipedia). eBay may have a behind the scene approach in the e-commerce business and Target Corporation has its own. Ebay started business online while Target Corporation has been on the business since 1960s and just recently moved online to cater consumers who cannot drop by their store outlets across the country. Differentiating their nature may see some advantages and disadvantages of practicing such business. Will one be of gain by practicing the brick and mortar business This engages systematize shipment, access into shops, handling money, signing credit card, selecting/seeing the product, carrying the product and finding the right aisle to get out. Today there are many online stores selling products from books, CD's, flowers, groceries, services, software and more.